A Beginner’s Guide to Video Production for Social Media

Video content has grown significantly over the past few years, and experts predict it will continue to boom. And in the past 2-3 years, video content has taken social media by the storm. You cannot win your audience on social media platforms like Instagram, Twitter, Facebook, and TikTok without delivering high-quality video content. However, creating engaging social media videos is a bit more complicated than creating blog posts or infographics.

Here, we give you a step-by-step guide to help create some excellent video content for your social media platforms.

The first step for any successful video is to have a clear idea of what you want to make and what you want your audience to perceive from it. Here are some tips to help you come up with good ideas for your video content:

• Check your top blog posts: The content that resonates in blogs will work for your video content as well, so build upon those ideas.
• Check out videos from your competition: This may sound weird, but you and your competitors have a similar audience base, and checking what works for them will give you a fair idea of what your audience likes.

Once you have an idea of what you want to present, plan your video to make it effective and engaging. Take care of these things for best results:

• Ensure that your video captures the attention of your audience early. People don’t watch the video for more than a few seconds if they don’t find it interesting.
• Keep your content simple and true to the emotions you want to portray.
• Size matters, and quality matters: Ensure that your videos are mobile-friendly, and square videos work better than landscape videos.

This is where the fun begins. Video recording can make or break your video marketing strategy. Here’s what you need to do to make sure your recording goes smoothly.

• Use a good-quality camera or smartphone for your recording. If you are using a smartphone, use a tripod to keep your phone steady.
• Audio matters as much as visuals, so make sure that your voice quality is clear.
• Keep the lighting in tune with your content’s mood. Also, try to capture the video in natural lighting as it works best.
• Make sure the background is in sync with the content and not distracting from the actual content.