Videos are memorable, snack-sized, and measurable, making them a crucial part of your content strategy. With videos, you can exponentially leverage more creative and appealing visual content to captivate your target audience. However, when it comes to digital video marketing, one of the common mistakes most businesses tend to incur is to opt for the same video content and strategies for both YouTube and Facebook platforms. It is imperative to remember that Facebook is not competing with Youtube video but complementing it.
Following are the significant differences between Facebook video marketing
and Youtube video marketing
that you should keep in mind to enhance your business’s productivity:
Youtube is the largest platform with worldwide popularity. It is specifically designed to host video campaigns and content. Out-ranked by Google, it is the second largest search engine platform. It also imparts its branding and third-party advertising on videos.
On the contrary, Facebook is a video-sharing social media platform that assists you in promoting your products and services via all content formats, including images, texts, videos, live videos, and stories.
The DNA of YouTube and Facebook stands poles apart. Youtube is an only-video hosting platform run by its parent organization- Google. Therefore, like Google, YouTube’s DNA is ‘search.’
Whereas, Facebook’s DNA is ‘virality’ since it is a video-also-sharing platform. Furthermore, Facebook marketing is one of the vital tools to promote and viral your YouTube videos.
Due to the DNA-sharing between Google and YouTube, the videos you create or post on Youtube are ”searchable.” However, Facebook does not offer any such feature of searching any particular video.
You can develop and implement a long-term marketing strategy by utilizing the YouTube video platform. This includes creating awe-inspiring videos and gaining subscribers over a period by strengthening your channel via video marketing. However, Facebook supports snackable videos that are easily shared and consumed within the network.
To count genuine views from the actual audience, YouTube only counts a view based on the following two criteria:
- The viewer has deliberately initiated the video watching.
- The viewer is watching the video on the platform for at least 30 seconds.
The views are further frozen down to verify the authenticity of the views on the video. However, a view on a Facebook video is counted right after watching it for 3 seconds.
Search engine optimization (SEO) is the ever-evolving web content designing practice to rank high in search engine result pages. Youtube SEO optimizes your playlists, channels, metadata, descriptions, and videos. In contrast, Facebook enables you to get high-quality backlinks.
The shelf life of your YouTube video is indefinite. Therefore, you should perform proper SEO for your video content so that Google search can match and show it for the appropriate search queries. YouTube SEO will amplify your YouTube video marketing efforts.
However, if you are planning for a short-term video marketing strategy, then Facebook is the right platform for you. The shelf life of a Facebook video is 2-3 days unless someone goes explicitly on the video page. Therefore, it promotes your content in a more targeted way.
Video helps your potential audience see how they can benefit from your product or service. If you need a competent marketing agency for Facebook video marketing, Videoshopping is the right company. It offers the finest digital marketing services and solutions to SMB’s. For more concerns or queries, you can write to us at info@videoshopping.com or call us at 855-503-1933.
