The rapid upsurge of video as a content marketing tool has revamped the traditional rules of customer engagement. Video content has built an engaging platform where content creators enjoy creative freedom. Video is a crucial part of content strategy due to its striking popularity among content consumers. Facebook video content is a critical gear of marketing mechanics in the digital ecosystem. However, the success gained by video consumption has also given rise to various myths in the production and creation of Facebook marketing videos.
Following are the top five myths related to Facebook video marketing:
Until 2014, YouTube links were the most common and effective way to share video formats on Facebook. However, ever since the rise in user engagement, marketers started sharing facebook’s in-app video posts in early 2014 itself.
Therefore, uploading a video directly to the Facebook platform is the best way to share your video content. Sharing videos to the native platform serves a more refined experience to its consumer while helping you to extract useful data for analysis.
When it comes to marketing, consumers prefer quality and authenticity over quantity. Longer duration videos are less likely to be watched till the end. Keeping your videos crisp and informative yields the best results. However, while creating long videos, you must remember to outline the content with your primary offering and provide the main takeaways to the audience.
The notion that subtitles often distracting and useless to the majority of the audience is far from the truth. A wide range of consumers watch Facebook videos without sound. Subtitles or narratives, therefore, play an imperative role in video content. Subtitles ensure effectiveness and clarity to the audience by removing the barriers that may arise because of jargon or technical language.
Even though the importance of sound may seem to stand contrary to the myth discussed above, it is necessary to note that sound is an integral part of a video. As a result, the video becomes noticeably interactive to the audience that shares a keen interest in video content. Longer videos are most likely to be watched till the end only because of their engaging sound qualities.
Some companies who haven’t yet explored the fruitful results of
video marketing
share the common misbelief that video marketing will not work well for their business. However, video marketing is industry agnostic, and the demand is driven by the content creators rather than business offerings. Therefore, video content is a bundle of the most significant opportunities.
If you are looking for a
Facebook ad agency
to handle your video marketing for your business, Videoshopping Inc should be your one-stop destination.We are a leading provider of video production and video marketing services, offering solutions that connect well with your audience to drive better results. Our team specializes in creating high-quality video content for businesses of all sizes across multiple industries. In addition, we also provide YouTube video marketing and
SEO services
to our clients. You can call us at 855-503-1933 or fill our online
contact form
to know more.
