5 Myths related to Facebook Video Marketing

  • By VideoShopping Inc
  • •
  • 17 Jun, 2021
  • •

The rapid upsurge of video as a content marketing tool has revamped the traditional rules of customer engagement. Video content has built an engaging platform where content creators enjoy creative freedom. Video is a crucial part of content strategy due to its striking popularity among content consumers. Facebook video content is a critical gear of marketing mechanics in the digital ecosystem. However, the success gained by video consumption has also given rise to various myths in the production and creation of Facebook marketing videos.

Following are the top five myths related to Facebook video marketing:

Myth 1: Sharing YouTube links is the best way

Until 2014, YouTube links were the most common and effective way to share video formats on Facebook. However, ever since the rise in user engagement, marketers started sharing facebook’s in-app video posts in early 2014 itself.

Therefore, uploading a video directly to the Facebook platform is the best way to share your video content. Sharing videos to the native platform serves a more refined experience to its consumer while helping you to extract useful data for analysis.

Myth 2: Long videos perform well

When it comes to marketing, consumers prefer quality and authenticity over quantity. Longer duration videos are less likely to be watched till the end. Keeping your videos crisp and informative yields the best results. However, while creating long videos, you must remember to outline the content with your primary offering and provide the main takeaways to the audience.

Myth 3: Subtitles are distracting

The notion that subtitles often distracting and useless to the majority of the audience is far from the truth. A wide range of consumers watch Facebook videos without sound. Subtitles or narratives, therefore, play an imperative role in video content. Subtitles ensure effectiveness and clarity to the audience by removing the barriers that may arise because of jargon or technical language.

Myth 4: Sound is not important

Even though the importance of sound may seem to stand contrary to the myth discussed above, it is necessary to note that sound is an integral part of a video. As a result, the video becomes noticeably interactive to the audience that shares a keen interest in video content. Longer videos are most likely to be watched till the end only because of their engaging sound qualities.

Myth 5: Videos doesn’t work well in all business types

Some companies who haven’t yet explored the fruitful results of video marketing share the common misbelief that video marketing will not work well for their business. However, video marketing is industry agnostic, and the demand is driven by the content creators rather than business offerings. Therefore, video content is a bundle of the most significant opportunities.

About VideoShopping Inc

If you are looking for a Facebook ad agency to handle your video marketing for your business, Videoshopping Inc should be your one-stop destination.We are a leading provider of video production and video marketing services, offering solutions that connect well with your audience to drive better results. Our team specializes in creating high-quality video content for businesses of all sizes across multiple industries. In addition, we also provide YouTube video marketing and SEO services to our clients. You can call us at 855-503-1933 or fill our online contact form to know more.

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Is a Facebook PPC Campaign Worth it?

By info@prowebedit.com • January 31, 2019

Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.

It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.

This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.

This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.