In today’s digital era, visual storytelling is the most powerful way to share, educate, and communicate. From the marketing perspective, telling visual stories makes people pay more attention to your product, making them more likely to buy it. For brands or businesses, video offers an excellent opportunity to tell a compelling brand story in an easy-to-digest package.
Given its popularity, social media platforms such as Facebook have evolved to be video-inclusive. As per a
report,
more than 4 billion video views take place on Facebook every day.
Facebook video ads are advertisements in the form of videos. In an already crowded space, they try to catch your attention as soon as possible. Facebook’s Newsfeed algorithm is now giving more weightage to videos, given that they are compelling and more engaging. As of now, Facebook video is the most cost-effective form of social advertising.
Before launching your next Facebook video ad campaign, have clear goals in mind. Some of these could be: raising brand awareness, increasing traffic to your website, and driving conversions. Facebook offers several marketing objectives to help you refine your video ad campaigns. For instance, if your goal is to create brand awareness, then you can easily optimize your campaign accordingly.
Other objectives for video ads include:
- Reach
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
According to Facebook, it is important to keep ads between ten and fifteen seconds long. The shorter-length videos allow users to view the entire message, resulting in more engagement. You could deliver your message in a better way if you double this time, but keeping it under 30 seconds is always a good idea.
Studies
suggest that over 50 percent of users stop watching a video by the 60-second mark.
Consider your Facebook video ad as a sales pitch. The idea here is to talk to your potential customer. While conceptualizing a video ad, consider AIDA: attention, interest, decision, and action. For this, you can also think about your own behavior online. Do you like visually appealing content or get bored (confused) with something that is too long? The most important thing here is that you need to deliver your message quickly in the video, or people will click away. Try to mention your brand within the first 3 seconds of your Facebook video ad.
Remember that every part of a video has something important to do. People scrolling through their news feed have short attention spans. In view of this, it is essential to get straight to the point and avoid dramatic build-ups. Keep these points in mind when writing compelling copy:
- Ask a question while giving the perception that the video offers the answer
- Create hype so that people become excited to watch
- Arouse curiosity
We are a leading provider of video production and video marketing services, offering solutions that connect well with your audience to drive better results. We handle all aspects from the script to the final product. Our range of services includes Facebook video marketing, SEO, and YouTube video marketing.
To learn more about our services, call us at 855-503-1933. You can also drop us an email at info@videoshopping.com for any queries.
