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5 Things to Keep In Mind When Producing a YouTube Video

  • By VideoShopping Inc
  • •
  • 02 Jul, 2021
  • •
Are you planning on using YouTube for marketing your products? If you follow the proper steps, you are more likely to get a good ROI on your investment. We have mentioned few things you must keep in mind while producing a video for YouTube. These tips are highly researched and are used by almost all leading YouTubers.

  1. Attractive intro- Every YouTuber wants to get the maximum views on his/her video. But, most viewers leave the video after watching it for the first few seconds. To avoid this, make sure that introducing part of your video is attractive enough to hold on to the viewers. You must explain to them what they would see in the video and how it will benefit them. Using a personalized approach, try to show them how the video will solve their problem.
  2. Background music- There are probably millions of videos on YouTube. And there is nothing worse than a boring video on YouTube. To make your video attractive, you can add background music. Background music instantly grabs the viewer's attention and establishes an emotional connection and atmosphere. But make sure the video produces the desired emotions, and it must be legal to use the particular track in your video.
  3. Audibility- The main goal is to make your audience understand what you have put across in the video. However, an attractive intro and good background music are not enough if you are not audible. Loud background music works if your video is a pictorial illustration. However, if your video has oral elements, ensure that the viewer can hear your voice over the background music.
  4. Length- There is more than enough content to consume in a day. Hence, viewers have little time for each video. A person would want to watch ten short videos rather than one long video. This is because everyone wants to consume as much as they can in a limited time frame. Therefore, you must try to keep your video interesting and as short as possible.
  5. Call to action- A call of action is an essential element and is usually at the end of the video. But by now, you should know that viewers rarely watch your entire video. Hence, you must try to incorporate the call of action creatively. In long videos, place the CTA in the first few seconds of your video, rather than at last. Also, you can opt for clickable annotations as CTA.

About the business

YouTube marketing can be challenging, but when you have the right advisors, it is much easier. If you want to start your own YouTube journey and find it hard to do on your own, VideoShopping is the right place. We are a top-rated digital marketing agency, and we have worked with various companies to help scale their YouTube and Facebook video marketing. We have experience helping small brands build a significant following on social media platforms and transform them into sales. For more information, you can contact us.

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